From ideas
to impact

Explore projects that shattered
conventions and benchmarks.

Microsoft
Cloud and LATAM marketing

As a consultant for Microsoft, I've played a key part in driving business-critical digital campaigns, flagship events, and product launches that made a significant impact.

Deliverables

• Social media strategy playbooks
• Campaign development and management
• Paid media management
• Analytics and reporting
• Real-time event coverage

Absolut
Nothing to hide

In 2018, I helped Absolut Vodka take over Midtown Miami with a dynamic marketing campaign that included billboards, posters, and an experiential activation, resulting in over four million impressions.

Deliverables

• Campaign messaging strategy
• Outdoor posters
• Billboards

The Restoration Hotel
See us in a new light

The American South is often overlooked. This cross-channel campaign highlighted the region's vibrant communities, reshaping public perceptions and celebrating its rich history and diversity.

Deliverables

• Brand strategy and playbooks
• Content creation and curation
• Print ads and editorial articles

Shibui Whisky
Cause a stir

In 2021, I refined the narrative for Shibui Whisky, enhancing its classic appeal and uncovering new audiences. This strategic shift set the stage for an exciting transformation within the brand.

Deliverables

• Brand strategy and playbooks
• Content creation and curation
• Website content strategy

Pachama
See carbon in action

I supported Pachama’s 2024 brand refresh, positioning it as a leader in climate tech. Alongside this, I laid the groundwork for a strong content marketing and editorial program.

Deliverables

• Brand manifesto
• Cross-platform content strategy
• Web, blog, and social media content
• Analytics and reporting

Ohio State University
Own your story

In response to post-pandemic shifts in student enrollment, I collaborated with Ohio State University to craft a multichannel campaign that leveraged research to enhance its undergraduate enrollment strategy.

Deliverables

• Campaign strategy
• Messaging guidelines
• Creative exploration
• Platform best practices

American Express
Unlock new experiences

I crafted a tailored campaign that encouraged clients to upgrade to high-tier cards for enhanced benefits. The campaign's success was evident with an email open rate of 26%, significantly outperforming benchmarks.

Deliverables

• Print brochures
• Email marketing
• Direct mail
• Retail displays

Roche
A tale of light and shadow

When Roche partnered with The Economist to spotlight cancer treatment opportunities in Latin America, I contributed by ghostwriting thought leadership pieces and providing social media coverage for Roche Press Day.

Deliverables

• Content creation and curation
• Social media management
• Thought leadership / ghostwriting
• Real-time event coverage

Tiffany & Co.
Art of the sea

When Tiffany & Co. launched its Art of the Sea collection, I secured placements in prestigious publications and coordinated photoshoots with Bal Harbour Magazine and fashion influencer Kelly Saks, amplifying its visibility.

Deliverables

• Public relations management
• Media placements and reporting
• Influencer campaign management

HBO
LATAM marketing

To enhance audience engagement, I was brought on by HBO Latin America and the Caribbean to develop social media content around their exclusive shows and release schedules, capturing the attention of fans across the region.

Deliverables

• Social media strategy
• Content creation and curation
• Video / ad scripts